The backdrops were built using stock photography and delivered as a layered photoshop file. Art-workers then swapped out the lowres positionals for highres.
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Archive For: 2011
Bipotaim: Stories from the Torres Strait is an exhibition of striking photographs, stories and objects about the lives, culture and identity of Torres Strait Islanders.
Bipotaim means ‘before time’ in Torres Strait Creole and refers in a general way to ‘olden times’.
People from islands across Australia’s northern frontier are depicted in David Callow’s portraits. They compare current and traditional ways and practises and reflect on changes that have occurred in the Torres Strait during their lives.
The photographs in Bipotaim are complemented by objects from the National Museum’s Torres Strait Islander collections.
I did the whole process in 3D so all stake holders could easily visualize the proposals. Because all the display objects were modeled in 3D to scale, and placed in the accurate 3D virtual exhibit space we could be very confident that the final result would have no surprises. One of the very useful moments in this process came when early renders demonstrated strong reflections from a window on the display cases. I was able to include a window treatment in the final design to cut down the light entering, and to enhance the context of the display objects. The result was exactly as per the renders. It was easy to justify the cost of the window treatment to the museum by showing renders with and without the window treatment.
Pitch document graphic design for Audi Head of Business Celebration 2011.
Usually, these pitch documents are absolutely key to winning the work from the clients. They are also less constrained with practical matters than real jobs and are all about ideas. They can be great fun to work on.
Visualization of the London Microsoft Gamefest 2011 conference set.
In it’s flagship location Le Rendez-Vous Toyota on the Champs-Élysées, Paris, Toyota wanted to create an exhibition that ‘brings the Toyota quality story to life’.
The exhibition space is upstairs so there is a prominent graphic on the stairs to lead the audience up there. The stair graphic reflects both the Toyota corporate style and the exhibition aim.
Stair graphic: Beyond leading the audience upstairs, the graphic aims to showcase the Toyota quality story by displaying photographs of very large ‘hyper-real’ car parts and the people who make them. Appropriate car parts were obtained from Toyota for very high-res studio photography to take place. Toyota empowers it employees to take pride in their work and output. One of the ways it does this is by use of an ‘andon cord’ strung throughout their production line. The andon cord can be pulled by any assembly technician any time they find a fault. Pulling the cord causes the whole assembly line to stop while the problem is analysed and rectified. The idea is if you can solve a problem at its source, that lifts the overall quality of the lines’ output. The andon cord is used repeatedly throughout the exhibit. It is one of Toyota’s unique-selling-points. The swoosh is an appropriate element here because it’s overall shape fits the stairs, but its graphic dynamism is important for drawing the audience onward and upward.
Window Graphic: The window graphic went through various iterations. The final was much more understated than earlier versions. It evokes the toyota assembly line, shows skilled people at work, and references the Toyota factory andon cord. (see ‘stair graphic’ for an explanation of the andon cord) It also remains transparent so that the lightness of the glazed mezzanine is preserved.
Interactives: graphics for the various inter actives were done. Due to the location of Le Rendez-Vous Toyota on the Champs-Élysées, all text is displayed in French and English
Directional Signage: Although it is not really required, the exhibit does have a narrative or a direction based on the flow of the production line. To make the flow more obvious for visitors, floor graphics were conceived.
Cad Drawings & Artwork for Audi event at Kings Cross, London. The project included a floating stage for an Audi R8 Spyder which was in reality a clad barge.