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Archive For: 3D Modelling

Samsung Global Product Launch American Stock Exchange, NYC

Production design for Samsung global product launch event held in the American Stock Exchange, Wall St, New York City.

This venue obviously has a lot of history and gravitas. For an event like this, that’s great, but it also means everything has to be built. How many people can you fit in? It depends on the build options, and budget. That’s where the production design comes in. Sure, you need a great presentation, but you also need the right number of people seated correctly to view it. The visuals show a few of the options that were iterated for Samsung.


Event visualization, Samsung

Visualization for Samsung Australia Event:
The International Convention Centre, Sydney hosted the official Australian launch of the Samsung Galaxy S9 phone. Conceptually, the design of the space responded to the innovative camera in the S9 which features a super slow motion effect. The space was loosely ‘moon’  themed, with opportunities for attendees to try phone features whilst jumping on trampolines and diving into a ball.

Physics simulation was used to drop the moon rock and balls into the scene. A particle system was used for the fog.


Exhibit visualization, Australian Museum

Pre-visualization for a pitch document:
With an extremely loose creative brief, and very tight deadline, this was an exercise in making something that looked like it could be a considered museum exhibit, without considering it very much at all… Heavy lighting effects and unsubtle images evoke an mood of the exhibit without getting bogged down in details.


Garrigarrang gallery elements, Australian Museum

People of the sea gallery.

Calendar touchscreen interactive housing:
The shape is based on Muttonbird island, Coffs Harbour, NSW. Muttonbird island holds a special significance for some of the Aboriginal collaborators on the project.  The three planes are derived from contours of the island. The island was 3D modelled, sliced, then detailed for CNC routing. A grid of battens hold the planes in space. The touchscreen is mounted to the middle plane.
Concept development, 3D modelling, Construction drawings, CNC toolpath linework.

People of the sea graphic:
This was a redesign of an existing gallery element that was displaced by the new interactive. The original element was made physically from multiple cnc routed parts and stuck on the wall. Mostly for budgetary reasons, the new element is 2D. In order to preserve the original elements look as much as possible. The parts were 3D modelled and rendered to achieve a 2.5D result. Further, the piece is all about people’s connection to the sea, so a watery water-mark image has been used to evoke that context for the original ‘DNA’ graphic. It’s direct printed onto hoop pine. The hoop pine plywood helps to tie it into the rest of the gallery.


Audi Polo Event Cambridgeshire UK

The stage set is made in three pieces. Three identical fiberglass parts were taken from a mold. Care was taken to reduce visible repetition in the polygon pattern. Edge polygons were kept whole so as to reduce the visual impact of the seams between the panels.

The design was refined using sketchup. the initial panel was made into a component and copied twice more so visual impact of changes to the polygons could be assessed in real time. Using this method you have a lot of confidence that the finished piece will fit together seamlessly and will turn out as you envisaged.

Stage set design, Media wall. Bar Backing.


Royal Windsor Endurance

Set design & production. Graphic design for directional signage, banners, and Royal Box for the Royal Windsor Endurance race.

The castle consists of two 10m tall scaffold towers joined by a 20m bridge. The structure is wrapped in bespoke graphics printed on PVC. The graphics were developed from details from Windsor Castle. The towers were 3D modeled, lit and rendered to achieve the trompe l’ceil effect.


Diamond Jubilee Pageant

Spectacular involving 550 horses and 1,100 performers from around the world to celebrate Queen Elizabeth II’s Diamond Jubilee. The four day event took place on the grounds of Windsor Castle. Everything you see, was built for the show. The stage, modelled on Buckingham Palace provided a backdrop for projection, and opened up to reveal an orchstra stage.


iPad Stand

Product design and visualization for an iPad stand that would make the iPad useful for event organisers and gallery situations. In these public situations iPads are just too easy to steal. They need to be protected. Also charging and managing software updates are a problem. This stand was designed just before the first generation iPad was released. It  secures it, and allows for battery augmentation, while retaining something of the iPad aesthetic. The design allows the iPad to rotate to accommodate both landscape & portrait apps. The rotation can also be locked in place if so desired.