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Samsung Global Product Launch American Stock Exchange, NYC

Production design for Samsung global product launch event held in the American Stock Exchange, Wall St, New York City.

This venue obviously has a lot of history and gravitas. For an event like this, that’s great, but it also means everything has to be built. How many people can you fit in? It depends on the build options, and budget. That’s where the production design comes in. Sure, you need a great presentation, but you also need the right number of people seated correctly to view it. The visuals show a few of the options that were iterated for Samsung.


Event visualization, Samsung

Visualization for Samsung Australia Event:
The International Convention Centre, Sydney hosted the official Australian launch of the Samsung Galaxy S9 phone. Conceptually, the design of the space responded to the innovative camera in the S9 which features a super slow motion effect. The space was loosely ‘moon’  themed, with opportunities for attendees to try phone features whilst jumping on trampolines and diving into a ball.

Physics simulation was used to drop the moon rock and balls into the scene. A particle system was used for the fog.


Exhibit visualization, Australian Museum

Pre-visualization for a pitch document:
With an extremely loose creative brief, and very tight deadline, this was an exercise in making something that looked like it could be a considered museum exhibit, without considering it very much at all… Heavy lighting effects and unsubtle images evoke an mood of the exhibit without getting bogged down in details.


Garrigarrang gallery elements, Australian Museum

People of the sea gallery.

Calendar touchscreen interactive housing:
The shape is based on Muttonbird island, Coffs Harbour, NSW. Muttonbird island holds a special significance for some of the Aboriginal collaborators on the project.  The three planes are derived from contours of the island. The island was 3D modelled, sliced, then detailed for CNC routing. A grid of battens hold the planes in space. The touchscreen is mounted to the middle plane.
Concept development, 3D modelling, Construction drawings, CNC toolpath linework.

People of the sea graphic:
This was a redesign of an existing gallery element that was displaced by the new interactive. The original element was made physically from multiple cnc routed parts and stuck on the wall. Mostly for budgetary reasons, the new element is 2D. In order to preserve the original elements look as much as possible. The parts were 3D modelled and rendered to achieve a 2.5D result. Further, the piece is all about people’s connection to the sea, so a watery water-mark image has been used to evoke that context for the original ‘DNA’ graphic. It’s direct printed onto hoop pine. The hoop pine plywood helps to tie it into the rest of the gallery.


Bonhams Interior, Madison Ave, New York

Interior design for Bonhams New York headquarters on Madison Avenue.

Bonhams is a privately owned British auction house. It’s one of the world’s oldest and largest auctioneers of fine art jewellery, cars, and antiques.

Three storeys of complete redesign including a two storey video wall, bespoke furniture, exhibition spaces, office spaces, & multimedia theatre.