Production design for Samsung global product launch event held in the American Stock Exchange, Wall St, New York City.
This venue obviously has a lot of history and gravitas. For an event like this, that’s great, but it also means everything has to be built. How many people can you fit in? It depends on the build options, and budget. That’s where the production design comes in. Sure, you need a great presentation, but you also need the right number of people seated correctly to view it. The visuals show a few of the options that were iterated for Samsung.