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Samsung Global Product Launch American Stock Exchange, NYC

Production design for Samsung global product launch event held in the American Stock Exchange, Wall St, New York City.

This venue obviously has a lot of history and gravitas. For an event like this, that’s great, but it also means everything has to be built. How many people can you fit in? It depends on the build options, and budget. That’s where the production design comes in. Sure, you need a great presentation, but you also need the right number of people seated correctly to view it. The visuals show a few of the options that were iterated for Samsung.


Audi Polo Event Cambridgeshire UK

The stage set is made in three pieces. Three identical fiberglass parts were taken from a mold. Care was taken to reduce visible repetition in the polygon pattern. Edge polygons were kept whole so as to reduce the visual impact of the seams between the panels.

The design was refined using sketchup. the initial panel was made into a component and copied twice more so visual impact of changes to the polygons could be assessed in real time. Using this method you have a lot of confidence that the finished piece will fit together seamlessly and will turn out as you envisaged.

Stage set design, Media wall. Bar Backing.


Saint Symphorien Military Cemetery WW1 Centenary

The Duke and Duchess of Cambridge, Prince Harry and David Cameron attended the ceremony, which marked 100-years since Britain joined WW1, a conflict that cost 17 million people their lives.

St Symphorien Military Cemetery is unique: opened by the Germans in 1917, taken over by the British after the war, it holds more than 500 graves, roughly half German and half British and Commonwealth. It also holds the first and last British soldiers to have died in WW1.

The seamless tree graphic was developed from photographs taken in the New Forest, near Southampton, UK. The building wrap effectively camouflaged the double-deck press gallery, and other structures around the cemetery.

Pitch document, Photography, Graphic design, Building wrap.


Royal Windsor Endurance

Set design & production. Graphic design for directional signage, banners, and Royal Box for the Royal Windsor Endurance race.

The castle consists of two 10m tall scaffold towers joined by a 20m bridge. The structure is wrapped in bespoke graphics printed on PVC. The graphics were developed from details from Windsor Castle. The towers were 3D modeled, lit and rendered to achieve the trompe l’ceil effect.