Exhibit, Event, Graphic, & Product Design.
I’ve worked on a lot of events, both large and small. Projects include: Diamond Jubilee Pageant, Qatar National Day, RSA Conferences, Centenary of the UK Territorial Army, and multiple horse based extravaganzas.
Graphic Design is an element present in most of my projects. I have also done projects where Graphic Design was my primary role. I’ve designed books, posters, maps, pitch documents, flyers, set scenery, building wraps, and advertising.
I trained as a product designer so I also do that. Most often developing bespoke parts for exhibitions like object cases, or display plinths.
I’m a multi-skilled designer with 31 years experience. In 2016 I moved from New York City to Sydney Australia. I’ve designed exhibitions ranging from museum exhibits to car launches across the UK, Europe, Middle East, Australia, China, and the USA.
I’ve worked on projects for the Queen of England, the Emir of Qatar, Microsoft, Intel, Ford, Nissan, Toyota, Audi, Volkswagen, Acura, Citroën, Skoda, Nokia, Bonhams, UK National Motor Museum, The Wallace Collection, the National Museum of Australia, and the Australian Museum, to name a few.
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Samsung Global Product Launch American Stock Exchange, NYC
The American Stock Exchange on Wall Street has a lot of history and gravitas. For an event like this, that’s great, but it also means everything has to be built. How many people can you fit in? It depends on the build options and budget. That’s where the production design comes in. Sure, you need a great presentation, but you also need the right number of people seated correctly to view it. The visuals show a few of the options that were iterated for Samsung.
Activation for Samsung
Activation for Samsung via the Projects, Sydney.
Samsung was launching a phone with a camera that had a frame rate so fast that everything was like it was filmed in slow-mo. it reminded everyone of the videos from moon landings. So, this is a moon-themed exhibit, with a ball pit, and trampoline stage. It’s set up for taking selfies with the new tech in slow-mo!
Activation for James Squire
Activation for James Squire via the Projects, Sydney. Small activation for James Squire at a Sydney festival. The stand embodies elements from the brand but keeps build costs to a minimum.
Activation for Milo
Activation for Milo via XPO brands Sydney. This is the result of a One-day concept to visuals project. It’s for a staffed exhibit in a shopping mall. It includes a knock-down-the-Milo-boxes game. The pyramid arrangement included a quick reset system using the back panel of the display box and cables attached to each prop-milo-box.
Volkswagen Goodwood Festival of Speed UK
Volkswagen pavilion at the Goodwood Festival of Speed.
3D modelling & rendering of GTI logo, Facade graphics, simulator graphics, Bar Backing.
Audi Polo Event Cambridgeshire UK
The stage set is made in three pieces. Three identical fibreglass parts were taken from a mold. Care was taken to reduce visible repetition in the polygon pattern. Edge polygons were kept whole so as to reduce the visual impact of the seams between the panels.
The design was refined using SketchUp. the initial panel was made into a component and copied twice more so visual impact of changes to the polygons could be assessed in real-time. Using this method you have a lot of confidence that the finished piece will fit together seamlessly and will turn out as you envisaged.
Stage set design, Media wall. Bar Backing.
Saint Symphorien Military Cemetery WW1 Centenary
The Duke and Duchess of Cambridge, Prince Harry and David Cameron attended the ceremony, which marked 100-years since Britain joined WW1, a conflict that cost 17 million people their lives. St Symphorien Military Cemetery is unique: opened by the Germans in 1917, taken over by the British after the war, it holds more than 500 graves, roughly half German and half British and Commonwealth. It also holds the first and last British soldiers to have died in WW1.
The seamless tree graphic was developed from photographs taken in the New Forest, near Southampton, UK. The building-wrap effectively camouflaged the double-deck press gallery and other structures around the cemetery.
Pitch document, Photography, Graphic design, Building wrap.
Shanghai International Horse Cultural Festival
The show was staged on a disused dock on the Bund, Shanghai. All facilities were built for the show, and removed afterwards.
Production design for the show. There were considerable difficulties in fitting everything on the challenging site.
Visualization, Graphic design, banners, building wrap, trade show.
Royal Windsor Endurance
Set design & production. Graphic design for directional signage, banners, and Royal Box for the Royal Windsor Endurance Race.
The castle consists of two 10m tall scaffold towers joined by a 20m bridge. The structure is wrapped in bespoke graphics printed on PVC. The graphics were developed from details from Windsor Castle. The towers were 3D modelled, lit and rendered to achieve the trompe l’oeil effect.
Pitch for G8 Summit in Northern Ireland
Concepts for the G8 summit held in Enniskillen Northern Ireland.
3D Modelling, Visualisation, Interior design, Master planning.
10 year anniversary of Weill Cornell Medical College, Qatar
Product design for interactives and stage elements. Visuals
Diamond Jubilee Pageant
Spectacular involving 550 horses and 1,100 performers from around the world to celebrate Queen Elizabeth II’s Diamond Jubilee. The four-day event took place on the grounds of Windsor Castle. Everything you see was built for the show. The site is normally a paddock. The stage, modelled on Buckingham Palace provided a backdrop for projection and opened up to reveal an orchestra stage.
Serco stage backdrops
The backdrops were built using stock photography and delivered as a layered photoshop file. Art-workers then swapped out the lowres positionals for highres.
Audi Head of Business Pitch Document
Pitch document graphic design for Audi Head of Business Celebration. Usually, these pitch documents are absolutely key to winning work from the clients. They are also less constrained with practical matters than real jobs and are all about ideas. They can be great fun to work on.
Audi, Kings Place, London
Cad Drawings & Artwork for Audi event at Kings Place, London. The project included a floating stage for an Audi R8 Spyder which was in reality a clad barge.
